John Paczkowski

Recent Posts by John Paczkowski

Can I Earn Live Search Cashback for Hostile Acquisitions?


Dear Friends; Please do not take this for a junk letter. Bill Gates sharing his fortune. If you ignore this, You will repent later. … When you forward this email to friends, Microsoft can and will track it (If you are a Microsoft Windows user) For a two weeks time period.

For every person that you forward this email to, Microsoft will pay you $245.00. For every person that you sent it to that forwards it on, Microsoft will pay you $243.00 and for every third person that receives it, You will be paid $241.00. Within two weeks, Microsoft will contact you for your address and then send you a check.”

–Excerpt from the Microsoft giveaway hoax

My God … Bill Gates really is sharing his fortune. But not with folks who help out with that infamous Microsoft email “beta test.” He’s sharing it with consumers who use Microsoft’s Live Search engine to find and purchase products online.

Today, Microsoft (MSFT) will announce “Live Search Cashback,” a sort of search-engine loyalty program that rewards users with rebates on certain purchases of products found through Microsoft’s Web search. “We want to earn your loyalty and reward it with cashback savings for your everyday online shopping,” Microsoft enthuses on the Cashback site. “We are ‘The Search That Pays You Back!'”


Like Microsoft’s hostile bid for Yahoo (YHOO), this new service is yet another effort to bolster its laggard search service, which has long been a very distant third in the search market. Question is, will it work? Gartner (IT) analyst Van Baker says maybe. “Assuming that the rebate amounts are enough to be appealing to people, which it sounds like they are, that definitely could attract a fair number of consumers,” Baker told the Seattle Post Intelligencer. “But what they may do is just go to that site when they’re thinking about buying something, and use Google the rest of the time.”

Twitter’s Tanking

December 30, 2013 at 6:49 am PT

2013 Was a Good Year for Chromebooks

December 29, 2013 at 2:12 pm PT

BlackBerry Pulls Latest Twitter for BB10 Update

December 29, 2013 at 5:58 am PT

Apple CEO Tim Cook Made $4.25 Million This Year

December 28, 2013 at 12:05 pm PT

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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work