Hulu, Now With More Truthiness

Hulu claims its mission is “to help you find and enjoy the world’s premier content when, where and how you want it.” And now, three months after it first launched, it’s finally getting around to delivering on that promise.

This morning the video site, which is jointly owned by NBC Universal (GE) and News Corp. (NWS) (which also owns Dow Jones and this site), said it will offer full episodes of “The Daily Show with Jon Stewart” and the “Colbert Report” beginning today. The deal, which brings the popular late-night satirists to the site just in time for the presidential election, is something of a surprise, since Comedy Central parent company Viacom (VIA) has so far refused to sign on to Hulu.

But that may change if this first tentative experiment bears fruit. “I think with success breeds success. It could open some other doors,” said Erik Flannigan, executive vice president of digital media at MTV Networks, the Viacom division that runs Comedy Central. “Hulu in many ways may put the shows in front of some people who might be more casual viewers but who might be interested in what’s going on with the elections.”