Video Game Software Sales Up 41% In May, NPD Says
The latest data on video game software sales from market research firm NPD shows continued robust demand.
In May, video game software sales rose 41% on a year-over-year basis. Pacific Crest’s Evan Wilson, in his review of the data, noted that console hardware sales saw little benefit from the launch of Take-Two’s (TTWO) Grand Theft Auto IV. He also noted that third-party titles continue to find it difficult to gain any traction on the Nintendo Wii. He notes that 10 of the top 15 tiles for the Wii are produced by Nintendo, accounting for 78% of unit sales on the Wii.
The top revenue generating games in the month were GTA IV, Wii Fit, Mario Kart Wii, Activision’s (ATVI) Guitar Hero III and Rock Band.