Kara Swisher

Recent Posts by Kara Swisher

Dear Disgruntled Yahoos, Microsoft Is Hiring!

Microsoft took out a full-page ad in the San Jose Mercury News today, in an attempt to highlight its recruiting efforts in Silicon Valley.

Of course, BoomTown is not sure the crack engineers that Microsoft (MSFT) is seeking actually read newspapers.

But we like the software giant’s spunk at a little creative Google-smacking and Yahoo-employee-baiting.

With the headline: “Microsoft Has Search Jobs in the Valley,” the ad goes on to tout Microsoft’s commitment to search and online advertising in a come-on to join the company’s 2,000 other employees in Mountain View, Calif.

Also highlighted, Microsoft’s partnerships with Facebook (and also, inexplicably, Dow Jones, the owner of this site).

“We have a long way to go. It will be an exciting journey.”

As the search and online ad wars heat up now that Google (GOOG) has seemingly snatched Microsoft’s Yahoo (YHOO) prize, you can say that again.

Here’s the ad (click on it to make it larger):


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald