John Paczkowski

Recent Posts by John Paczkowski

Microsoft Suffering From Post-Traumatic Yahoo Disorder

The stress of Microsoft’s failed bid for Yahoo has apparently been so great, the company’s been put off its food. Microsoft (MSFT) says it has no intention of seeking the search-advertising market heft it might have gained in an acquisition of Yahoo (YHOO) with a spate of other Internet purchases.

“People don’t understand what they’re talking about,” Microsoft CEO Steve Ballmer told the Financial Times, referring to speculation about a post-Yahoo buying spree. “At the end of the day, this is about the ad platform.”

And don’t forget Google (GOOG) …


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web