Can the Internet Revolutionize Auto Repair?
For all the businesses that the Internet has revolutionized, or demolished, a few industries have remained stubbornly resistant to the promises of the Web.
Take the $150 billion car repair business. Auto mechanics are a bit like lawyers. They speak words the average consumer can’t understand, they work at hourly rates that can’t be accurately determined when you have your first appointment, and they charge exorbitantly for a very specialized body of knowledge.
This means that, like lawyers, mechanics are also not terribly popular. It seems as if many auto mechanics thrive on this confusion where many consumers stumble in the dark, and frequently pay too much in the process.
