Kara Swisher

Recent Posts by Kara Swisher

The Entire D6 Interview With News Corp.'s Rupert Murdoch (5 of 6)

[We're posting all the interviews from the sixth D: All Things Digital conference that took place in late May.

Unfortunately, due to issues too complicated to go into, we have to post all the D6 interviews in several 15-minute parts (I know, I know).

But--as many readers have requested--they will all be available in their entirety over the next two weeks in this column.]

Here’s Part 5 of 6 of our interview with Rupert Murdoch, chairman and CEO of News Corp. (NWS) (owner of this site and the conference), conducted by me and Walt Mossberg, in which he talks about the economy (uh-oh!), energy, the need for digitization and some egregious Alaskan-elk-bashing.

Here are the rest of the videos of the interview:

Part 1
Part 2
Part 3
Part 4
Part 6


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I break down a product the same way I break down a character I’m going to play. I try to get inside the mind of that person — the user, the consumer — and figure out why they’re doing something and what they want from it.

— Ashton Kutcher’s investing philosophy