"Privacy" Counts as Half a Word if It's in an 8-Point Font
“Google values our users’ privacy first and foremost,” Marissa Mayer, Google’s VP Search Products & User Experience, explained in a post to the company’s blog. “Trust is the basis of everything we do, so we want you to be familiar and comfortable with the integrity and care we give your personal data. We added this link both to our homepage and to our results page to make it easier for you to find information about our privacy principles.”
And, wonder of wonders, the company still has just 28 words on its homepage. God forbid there should be 29, the earth might spin off its axis or something.
“Larry and Sergey told me we could only add this to the homepage if we took a word away–keeping the ‘weight’ of the homepage unchanged at 28,” Mayer added. “Given that the new Privacy link fit best with legal disclaimers on the page, I looked to the copyright line. There, we dropped the word ‘Google’ (realizing it was implied, obviously) and added the new privacy link alongside it.”