Kara Swisher

Recent Posts by Kara Swisher

Kara (Re-)Visits the Flagship Apple Store in Manhattan–the Madness Continues!

On Friday, which was the debut day for the new 3G iPhone, BoomTown was at Apple’s flagship store on Fifth Avenue in midtown Manhattan bright and early to chronicle the marketing madness wrought by his iPhoniness Steve Jobs.

I even took my mother, who was incredulous at the lines of New York natives waiting for the trendiest of smartphones. “Crazy” was her exact phraseology.

So, after a lovely weekend at the shore, I went back late Sunday night (without Mom!) to the same store, assuming it had all calmed down.

Oh no, my friends.

Here’s a new video of the carrying-on that continues into the night, as well as my original video below it:


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There was a worry before I started this that I was going to burn every bridge I had. But I realize now that there are some bridges that are worth burning.

— Valleywag editor Sam Biddle