Surprise! The Net Is Part of the Economy After All
Sorry to disappoint everyone, but the evidence is piling up today: The Internet really is a part of the overall economy. While the optimists had hoped that the efficiency of Internet-based advertising would make it a more appealing place to buy ads in a downturn, it is increasingly obvious that the current economic straits are too widespread for Internet businesses to avoid. Companies of almost every description are feeling the pain. They are cutting spending. And one of the things they are trimming is spending on is Internet advertising.