F8: "Don't Be Bad"

At precisely 1:35 p.m. Pacific time, Facebook CEO Mark Zuckerberg, the guy “Rolling Stone” once described as a “Nietzschean superdork,” takes the stage and begins his address with a simple, unassuming “hey, guys.” He moves quickly on to the “Facebook Movement” and the company’s mission, which he defined while on his recent worldwide vision quest. According to Zuckerberg, Facebook’s mission is to “give people the power to share and make the world more open and connected.”

Apparently, we’ve refined things a bit since D6 and that “Facebook is about helping people to share information and share themselves” episode.

“We want to define human presence and extend it,” Zuckerberg says. “We’re working to make the world a more open place. We’re working to make people have a more open connection with each other and the world around them … We’re making the world more transparent.”

Zuckerberg says Facebook’s goal is to highlight the good in people, cultivate it, and expose the bad. “Facebook is all about transparency,” he says. “It’s good for people to be good to each other.”

“It’s good for people to be good to each other.” Sort of like Google’s (GOOG) informal “Don’t be evil” motto, but sillier.