This is the first major combination of an online company and a bricks-and-mortar media company. It’s the deal that everyone will have to follow.
Together, they represent an unprecedented powerhouse. If their mantra is content, this alliance is unbeatable. Now they have this great platform they can cross-fertilize with content and redistribute.”
— Ben Rogoff, manager of Aberdeen Asset Management and Bear Stearns analyst Scott Ehrens comment on the AOL-Time Warner merger, circa 2000