Well, This Is Pretty Funny …
My God, the irony–it BURNS. The American Customer Satisfaction Index (ACSI) on Tuesday gave Apple its highest-ever score (PDF), awarding the company a record 85 points in its 2008 survey of consumer sentiment. This, as customer satisfaction with Apple’s iPhone 3G and MobileMe service presumably plummets thanks to some much-publicized outages and failures.
“We haven’t seen anything like this before, where a company scores 10 points over its nearest rival,” said ACSI head Claes Fornell. “It’s almost an aligning of the stars. There was a question mark last year about Apple, that maybe it had taken its eye off the ball by concentrating on the iPhone, but now, the iPhone and iPod and Mac are nicely aligned.”
Of course, ACSI scores don’t yet reflect the the pair of black eyes Apple’s (AAPL) suffered in the past few months courtesy of the iPhone 3G and MobileMe. And they will undoubtedly weigh heavily on the company’s next ranking. Said Fornell, “Apple will be very difficult to catch, but I don’t think that these results, where there’s a 10-point difference, will hold.”