RightNow Threatened by Salesforce Acquisition, JMP Says

August 20, 2008 at 11:36 am PT

Half-a-billion-dollar (market cap) Rightnow Technologies (RNOW), which sells software over the Web to automate customer support, could be threatened by this morning’s announcement from Salesforce.com (CRM) that it’s buying privately held Instranet for software to expand in the call center market, according to a report out today from JMP Securities analyst Patrick Walravens.

“Historically, Salesforce.com has not had an effective knowledge-base solution, giving RightNow a major advantage in business-to-consumer (B2C) sales cycles, which emphasize self-service,” writes Walravens.

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Tagged with: B2C, Barrons, customer support, frontpage, Instranet, JMP Securities, Patrick Walravens, RightNow Technologies, Salesforce.com, self service, Tech Trader Daily, Tiernan Ray

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