John Paczkowski

Recent Posts by John Paczkowski

QOTD

Oh, no, no, no, no… My frustrated users don’t need to hear about that. See, fear of switching is the foundation of customer loyalty for PCs.”

PC shows Jerry Seinfeld what he’s up against in Apple’s latest “Get a Mac” spot


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web