John Paczkowski

Recent Posts by John Paczkowski

QOTD

We have these fake queues at front of 20 stores around the country to drum up interest in the iPhone.”

An Orange Poland spokesman lays the groundwork for a forthcoming Polish joke


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web