Great News, Steve: We Beat the Dancing Mortgage People for Top Display Advertiser
Microsoft’s Live Search Cashback may not be doing much to improve the company’s share of the search market, but it’s doing wonders for its marketing reach. Microsoft bested University of Phoenix and LowerMyBills.com (the company responsible for those silly dancing cowboy ads that festoon the Web) to claim the title of top display advertiser in June, according to comScore. Microsoft (MSFT) ads were viewed 5.5 billion times by 126.4 million unique visitors during the month. That’s 1.7 percent of all the online display ads served in the states and a reach of nearly 70 percent of the total unique audience. Comscore said the company’s 5.5 billion display ad views in June were “due in large part to its promotional campaign for Windows Live Search, including ads for Windows Live Search Club games and the new Windows Live Search cashback program.”
Incidentally, June, as Todd Bishop notes over at The Seattle Post Intelligencer, happens to be the last month in Microsoft’s fiscal year, which means it’s also the end of the period in which Microsoft executive bonuses are calculated.