A Decline in Ad Revenue Was Partially Offset by an Increase in Sales of Virtual Whoop-Ass and Digital Corn Dogs

Facebook’s virtual gift market is no longer a novelty so much as a secondary revenue stream. Lightspeed Venture Partners estimates that the social network’s digital goods business is worth about $35 million a year. Not bad for a business built on virtual corn dogs, cans of whoop-ass and toilet paper. As Lightspeed notes, “Given that [Facebook CEO Mark] Zuckerberg has estimated that Facebook will do between $300-$350 million in revenue this year, digital goods constitutes a meaningful secondary revenue stream for the company.”