Kara Swisher

Recent Posts by Kara Swisher

The Entire D6 Interview With Sony's Sir Howard Stringer (2 of 4)

We’re posting all the interviews from the sixth D: All Things Digital conference that took place in late May.

Unfortunately, due to issues too complicated to go into, we have to post all the D6 interviews in several 15-minute parts (I know, I know).

But–as many readers have requested–they will all be available in their entirety in this column.

Here’s Part 2 of 4 of an interview Walt Mossberg did with Sony Chairman and CEO Sir Howard Stringer. (I am posting one video part of the discussion with Stringer every day this week, starting yesterday and concluding Friday.)

Sony (SNE) has been under enormous pressure to innovate and compete better in all its many businesses, and the consumer electronics giant still has not proved that it can knit them all together into a cogent whole.

In this video, Stringer talks about the next direction for the PlayStation gaming business, Blu-ray discs, the impact of digital distribution, digital changes in the movie industry, personal computers and the “joy of craplets.”


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What’s happening is that we might, in fact, be at a time in our history where we’re being domesticated by these great big societal things, such as Facebook and the Internet. We’re being domesticated by them, because fewer and fewer and fewer of us have to be innovators to get by. And so, in the cold calculus of evolution by natural selection, at no greater time in history than ever before, copiers are probably doing better than innovators. Because innovation is extraordinarily hard.

— Mark Pagel, fellow of the Royal Society and professor of evolutionary biology, in conversation with Edge.org