Kara Swisher

Recent Posts by Kara Swisher

The Entire D6 Demo of 23andMe

We’re posting all the interviews from the sixth D: All Things Digital conference that took place in late May.

Unfortunately, due to issues too complicated to go into, we have to post all the D6 interviews in several 15-minute parts (I know, I know).

But–as many readers have requested–they will all be available in their entirety in this column.

In the less contentious spirit of DEMOfall and TechCrunch50, two demo conferences taking place simultaneously this week, we’re happy to bring you all the demos we had onstage at D6.

Next up is the demo for 23andMe, the Web-based, direct-to-consumer genome site that showed off its new 23andWe service at the conference.

The new offering is aimed at conducting large-scale genome-wide association studies with the help of individuals willing to share information about their health and other personal traits.

(Today, 23andMe announced that it was dropping the price of its service from $1,000 to $399 and unveiling new technology enhancements and community features, as well as striking a partnership with Ancestry.com.)

There are two videos showing the whole demo below.

In the first one, 23andMe Co-Founders Linda Avey and Anne Wojcicki introduce 23andWe, explain the main service and ask News Corp. head Rupert Murdoch, Walt and me about our tolerance for milk and about our racing abilities (News Corp. is the owner of Dow Jones and this Web site).

In the second one, Avey and Wojcicki survey Murdoch on his genetic traits and show me what genes my kids have in common (and discover that I am not hyperactive).

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Social media tools are the latest in a long line of time-stealers in the workplace, following in the footsteps of March Madness brackets, afternoon golf games, morning water cooler gossip or cigarette breaks. But social media like Twitter and Facebook are more visible from a distance (of both time and space), so they are easier to criticize and quantify.

— Dwane Lay, human resources director at Missouri Baptist Medical Center