Kara Swisher

Recent Posts by Kara Swisher

Yahoo Execs "Open" Up to BoomTown Video in a Blabfest!

Yesterday, Yahoo trotted out a range of top execs who were unusually loquacious at its “open house,” where the company made a valiant effort to explain an aggressive strategy to open up its platform and products.

In an attempt to redefine and refocus itself, Yahoo has correctly wed itself to the trend toward more-open platforms, rather than locking consumers into its once tightly closed portal gates.

Yahoo (YHOO) has been accelerating its open activities of late, mostly related to search and ad infrastructure. Now it is trying to show that it can be open all over the company.

BoomTown liveblogged the event, here and here, but nothing is as good as hearing all about it from the horse’s mouth. Or, in this case, the Yahoos’ mouths.

So here are video interviews I did with a range of Yahoo’s top execs, including Audience Product Division EVP Ash Patel, Yahoo Media Group head Scott Moore (who cleverly used a Barbara Mandrell line to explain Yahoo’s open strategy), social media guru Marc Davis, Yahoo! Mail kingpin Scott Dietzen, Connected Life EVP Marco Boerries and PR minion Brad Williams:

Latest Video

View all videos »

Search »

Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus