Report: New MacBooks, Justifications for Buying Them, in Production

September 15, 2008 at 1:24 pm PT

It’s looking more and more like Apple’s next-generation Macbooks will arrive at market in October. In a research note to clients today, Citigroup’s Richard Gardner said channel checks have confirmed that the notebooks are in production.

“Field checks confirm that shipments of new MacBooks have begun, with a sharp production ramp planned for September and an introduction planned for early October,” Gardner wrote. “The most distinctive features of the new MacBook appear to be a very thin aluminum casing, an LED-backlit display and an aggressive entry-level price point.”

Gardner expects Apple (AAPL) to introduce its fall notebook line “within weeks.” October 14, perhaps?

Tagged with: aluminum, Apple, backlit, casing, Citigroup, display, John Paczkowski, LED, MacBook, notebook, Richard Gardner

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Greg Craig

While I find Mac computers as sexy as can be and very compelling I have seen many Apple computers purchased by friends and family in the past two years keel over dead. Even with AppleCare getting service is troublesome and often involves a complete reinstall of one’s life. Same with friends’ IPhones and Ipods. They really need to pay more attention to quality and reliability.