Kara Swisher

Recent Posts by Kara Swisher

The Entire D6 Interview With Activision's Bobby Kotick (3 of 3)

We’re posting all the interviews from the sixth D: All Things Digital conference that took place in late May.

Unfortunately, due to issues too complicated to go into, we have to post all the D6 interviews in several 15-minute parts (I know, I know).

But–as many readers have requested–they will all be available in their entirety in this column.

Here’s an interview I did with Activision Chairman and CEO Bobby Kotick about the state of the gaming business.

The video of the interview is in three parts.

It’s a good week to focus on the gaming industry since Electronic Arts (ERTS) abandoned its hostile acquisition bid for Take-Two Interactive (TTWO) over the weekend.

EA’s effort was motivated, in part, by Activision’s recent merger with Vivendi Games, which includes Blizzard Entertainment’s “World of Warcraft,” one the most popular multi-player games.

The merger has made Activision (ATVI), with its own well-known franchises–especially the hugely popular “Guitar Hero,” which debuted version IV at D6–one of the gaming industry’s largest companies.

In this third video, Kotick publicly demos “Guitar Hero IV” for the first time, with the help of special guest stars Paula Abdul of “American Idol” and skateboarding star Tony Hawk.


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Our response to date as an industry has been as equally inefficient and in many cases emotional. “You’re gonna miss us when we’re gone” is not much of a business model.

— From MediaNews Group and Journal Register Company CEO John Paton’s speaking notes for an address to the Canadian Journalism Foundation