Report: Google Search Market Share Huge … Again
Ah. It’s all clear to me now. The reason Google has no plans to delay its search-advertising partnership with Yahoo is because if it delays any further, its share of the search market will have grown so large as to make the deal utterly pointless.
According to the latest search metrics from comScore, Google accounted for 63 percent of searches conducted state-side in August, up from 61.9 percent in July and 56.5 percent in August last year.
Predictably, this increase came at Yahoo’s (YHOO) and Microsoft’s (MSFT) expense. Yahoo’s share of the search market slipped to 19.6 percent from 20.5 percent in July and from 23.3 percent a year earlier. Microsoft’s share fell to 8.3 percent, down from 8.9 percent in July and 11.3 percent last year.
Truly, search is a natural monopoly business and Google (GOOG) is its presiding monopolist.