Kara Swisher

Recent Posts by Kara Swisher

The Entire D6 Interview With TiVo's Tom Rogers (1 of 4)

We’re posting all the interviews from the sixth D: All Things Digital conference that took place in late May.

Unfortunately, due to issues too complicated to go into, we have to post all the D6 interviews in several 15-minute parts (I know, I know).

But–as many readers have requested–they will all be available in their entirety in this column.

Here’s an interview I did with TiVo President and CEO Tom Rogers about the iconic but often-struggling pioneer and leader in the digital video recorder market.

The video of the interview is in four parts, all of which I will post this week.

In this first video, Rogers talks about why he came to TiVo (TIVO), the need to bring the company closer to the media industry and how being a DVR alone is not enough, battling the image of “content thief,” finding new ways to get users to watch commercial messages and making a business by selling networks key data about consumer television-watching behavior.


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They have moved to the carcass phase of the business. That is a very bad sign. That is very interesting for lawyers and vulture funds. But to expect those companies to turn around technologically is all but impossible.

— Stephen Diamond, an associate professor of law at Santa Clara University, talking about HP, RIM and Yahoo