Kara Swisher

Recent Posts by Kara Swisher

Kara Visits PICNIC in Amsterdam (and Hopes Head Does Not Explode)

BoomTown is now right next to a canal–no falling cows in sight!–in Amsterdam, here for an unusual digital conference called PICNIC, which starts Wednesday and runs through Friday.

With sessions like “We Think: The Power of Mass Creativity,” “The Emerging Real-Time Social Web” and “The Future of Business Creation,” it seems to be a place for big, messy Web ideas.

Speakers from the U.S. include former Microsoftie Linda Stone, Amazon CTO Werner Vogels and Internet thinker and author Clay Shirky.

For PICNIC’s conference onstage, I will be interviewing Liberty Global CEO Mike Fries on the future of television, and the CEO of Vodaphone Netherlands, Guy Laurence, on the future of mobile.

But I am a little worried, after seeing this promo video for the conference, that it is a little too brainy for me (Warning to those who don’t like seeing heads exploding in a bloody mess!):


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer