Pandora Has Fans, but Are They Enough?
Pandora, a private company that has created the most popular Internet-based radio service in the U.S., has a lot of zealous fans. In fact, they are a bit like the fanatics who love Apple Inc. and its well-designed products. For its legions of fans, Pandora stands out not just as an Internet radio station but as a gateway to discovering new music. The company’s core technology is based on the Music Genome Project, which essentially matches users’ favorite musicians or songs with other music of similar genres, based on a compilation of hundreds of musical attributes.