Kara Swisher

Recent Posts by Kara Swisher

The Entire D6 Interview With TiVo's Tom Rogers (2 of 4)

We’re posting all the interviews from the sixth D: All Things Digital conference that took place in late May.

Unfortunately, due to issues too complicated to go into, we have to post all the D6 interviews in several 15-minute parts (I know, I know).

But–as many readers have requested–they will all be available in their entirety in this column.

Here’s an interview I did with TiVo President and CEO Tom Rogers about the iconic but often-struggling pioneer and leader in the digital video recorder market.

The video of the interview is in four parts, which will all be posted this week.

In this second part, Rogers talks about how TiVo (TIVO) can help the television industry instead of disrupting it, what’s popular on the service and what commercials work best, the company’s successful intellectual property lawsuit against EchoStar to protect its groundbreaking technologies, cable partnerships, and the shifting of its business model, including TiVo’s potential as the future user interface for television.


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer