Kara Swisher

Recent Posts by Kara Swisher

The Entire D6 Interview With TiVo's Tom Rogers (2 of 4)

We’re posting all the interviews from the sixth D: All Things Digital conference that took place in late May.

Unfortunately, due to issues too complicated to go into, we have to post all the D6 interviews in several 15-minute parts (I know, I know).

But–as many readers have requested–they will all be available in their entirety in this column.

Here’s an interview I did with TiVo President and CEO Tom Rogers about the iconic but often-struggling pioneer and leader in the digital video recorder market.

The video of the interview is in four parts, which will all be posted this week.

In this second part, Rogers talks about how TiVo (TIVO) can help the television industry instead of disrupting it, what’s popular on the service and what commercials work best, the company’s successful intellectual property lawsuit against EchoStar to protect its groundbreaking technologies, cable partnerships, and the shifting of its business model, including TiVo’s potential as the future user interface for television.


D6 Conference

Conversations with the most influential figures in media and technology.
May 27-29, 2008
Carlsbad, California

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I break down a product the same way I break down a character I’m going to play. I try to get inside the mind of that person — the user, the consumer — and figure out why they’re doing something and what they want from it.

— Ashton Kutcher’s investing philosophy