Kara Swisher

Recent Posts by Kara Swisher

The Entire D6 Interview With TiVo's Tom Rogers (3 of 4)

We’re posting all the interviews from the sixth D: All Things Digital conference that took place in late May.

Unfortunately, due to issues too complicated to go into, we have to post all the D6 interviews in several 15-minute parts (I know, I know).

But–as many readers have requested–they will all be available in their entirety in this column.

Here’s an interview I did with TiVo President and CEO Tom Rogers about the iconic but often-struggling pioneer and leader in the digital video recorder market.

The video of the interview is in four parts, which will all be posted this week.

In this third part, Rogers talks about how TiVo (TIVO) is trying to become the “one-stop” interface for cable companies, such as Comcast, and the troubled state of the broadcast television industry.


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Women do not negotiate for themselves as often as men or as effectively as men. That is not because women are not smart. It is because women intuitively or implicitly understand the penalty they pay for self-negotiation. That is what we need to fix.

— Sheryl Sandberg, in an interview with Jezebel’s Tracie Egan Morrissey