Kara Swisher

Recent Posts by Kara Swisher

The Entire D6 Interview With TiVo's Tom Rogers (4 of 4)

We’re posting all the interviews from the sixth D: All Things Digital conference that took place in late May.

Unfortunately, due to issues too complicated to go into, we have to post all the D6 interviews in several 15-minute parts (I know, I know).

But–as many readers have requested–they will all be available in their entirety in this column.

Here’s an interview I did with TiVo President and CEO Tom Rogers about the iconic but often-struggling pioneer and leader in the digital video recorder market.

The video of the interview is in four parts, which have all been posted this week.

In this fourth part, Rogers takes questions from the audience about difficulties in installing TiVo (TIVO) with new cable cards, watching television over the Internet, TiVo’s plans in the United Kingdom and internationally, cable box integration, programming being delivered to TiVo boxes by service providers and making the DVR easier to use.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web