Kara Swisher

Recent Posts by Kara Swisher

The Entire D6 Interview With Dell Computer's Michael Dell (1 of 3)

We’re posting all the interviews from the sixth D: All Things Digital conference that took place in late May.

Unfortunately, due to issues too complicated to go into, we have to post all the D6 interviews in several 15-minute parts (I know, I know).

But–as many readers have requested–they will all be available in their entirety in this column.

Here’s an interview Walt Mossberg did with Michael Dell, the founder of the once-high-flying computer maker who has returned as CEO. Dell was forced to resume the role in 2007 after changing market conditions caused the company to falter and competition increased from other makers of personal computers, including Apple (AAPL), Hewlett-Packard (HPQ) and Sony (SNE).

The video of the interview is in three parts, all of which I will post this week.

In this first part, Dell talks about the previous appearance at All Things Digital by former Dell CEO Kevin Rollins and his contention that research and development were unneeded, how Dell (DELL) stumbled and is now trying to right itself and the company’s new focus on fashion, design and distribution.


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As long as the newspaper was a bundle, no one ever had to care that people were buying it for radically different reasons. But once you go online, and people can unbundle things, where you can traffic directly to a story without going through the home page or any of the rest of it, suddenly what it — the individual choices made by individual readers come to matter a lot.

— Clay Shirky, on NPR’s Talk of the Nation with Neal Conan