Kara Swisher

Recent Posts by Kara Swisher

The Entire D6 Interview With Dell Computer's Michael Dell (3 of 3)

We’re posting all the interviews from the sixth D: All Things Digital conference that took place in late May.

Unfortunately, due to issues too complicated to go into, we have to post all the D6 interviews in several 15-minute parts (I know, I know).

But–as many readers have requested–they will all be available in their entirety in this column.

Here’s an interview that Walt Mossberg did with Michael Dell, the founder of the once-high-flying computer company who has returned as its CEO. Dell was forced to resume the role in 2007 after changing market conditions caused the company to falter and competition from Apple (AAPL), Hewlett-Packard (HPQ) and Sony (SNE) increased.

The video of the interview is in three parts, all of which I have posted this week.

In this third part, Dell talks about longtime efforts at Dell (DELL) to push green initiatives in the personal computer industry and smaller-sized computing devices versus mobile phones.

Dell then takes questions from the audience about the blogosphere, Dell marketing efforts versus Apple, fist-fighting chances versus Steve Jobs (Dell can take him, he claims!) and cloud computing.


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As long as the newspaper was a bundle, no one ever had to care that people were buying it for radically different reasons. But once you go online, and people can unbundle things, where you can traffic directly to a story without going through the home page or any of the rest of it, suddenly what it — the individual choices made by individual readers come to matter a lot.

— Clay Shirky, on NPR’s Talk of the Nation with Neal Conan