Microsoft's New Ads Aim High, but Fall Flat
With the threat of a recession in the air, many companies are going to start looking for places to cut unnecessary spending. I have an idea for Steve Ballmer, chief executive of Microsoft Corp., which, along with most other technology companies may see its sales growth slow as companies and consumers clamp down on spending. Microsoft can save a bundle of money by killing its lame and inconsistent $300 million advertising campaign and going back to the drawing board. Its current campaign just isn’t working.