Kara Swisher

Recent Posts by Kara Swisher

Register to Vote Before Deadlines–Or Jessica Alba Will Muzzle You

One of the more interesting developments of this election cycle has been the boom in viral online videos being used–from a plethora of political spoofs of the candidates to educational videos to people simply venting.

And those pushing citizens, especially young people, to register to vote have been using the boom in online video too.

Last week, BoomTown featured one effort by a passel of celebrities to snarkily get people to vote by telling them not to (but not really).

This week, actress Jessica Alba turns into a Home Shopping Network maniac by hawking “The Muzzler,” for those who don’t vote.

It’s a lot over the top–including featuring a pink muzzle on indestructible “Heroes” cheerleader Hayden Panettiere.

But it does get the point through like a sledge hammer that it is important to vote in the Nov. 4 election.

Alba has already posed for several shocking pictures for the group doing the video–Declare Yourself, a national nonpartisan group dedicated to getting young people to vote–including wearing a muzzle and being bound by electric tape.

So, whoever you plan to vote for, here is a list of deadlines to register to vote in the 50 states, with many being today and the rest of this week.

And, here’s the Muzzler video:


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald