Apple and Intel Think Differently

October 16, 2008 at 5:44 am PT

This week, the technology world saw two opposing views on how to deal with the brewing economic downturn. Intel Corp., the world’s largest chipmaker, seems ready for an economic slowdown, with consumers gravitating toward cheaper goods. When reporting third-quarter earnings this week, Intel Chief Executive Paul Otellini told investors that he was seeing “signs of stress” and market uncertainty as a result of the credit crisis. At the same time, Intel saw stronger sales of its Atom chip, designed for low-cost computers and devices. Apple Inc., however, is thinking quite differently.

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Tagged with: Apple, Atom chip, frontpage, Intel, Therese Poletti

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Sam Harrison

history shows that people may spend less *overall* during recession but that they may focus their cash on what they do buy to *affordable luxury* items

so both intel and apple are correct

intel sees the decrease in commodity buys for its commodity chips

while apple sees an increase in iphone,ipod,macbook as consumers still want to have perceived quality items but at lower prices…hence the debut of the lower priced macbook the other day

apple and intel don’t think differently, they are seeing consumers do what consumers do in cost cutting times: avoid commodities and buy affordable chic

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