Apple and Intel Think Differently

This week, the technology world saw two opposing views on how to deal with the brewing economic downturn. Intel Corp., the world’s largest chipmaker, seems ready for an economic slowdown, with consumers gravitating toward cheaper goods. When reporting third-quarter earnings this week, Intel Chief Executive Paul Otellini told investors that he was seeing “signs of stress” and market uncertainty as a result of the credit crisis. At the same time, Intel saw stronger sales of its Atom chip, designed for low-cost computers and devices. Apple Inc., however, is thinking quite differently.

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