Kara Swisher

Recent Posts by Kara Swisher

Sarah Palin and the Viral Web

As former Disney CEO and online video investor Michael Eisner said in a recent onstage Q&A appearance about what works for video on the Web: “Sex seems to work. User-generated, sports, news, anything with Sarah Palin works.”

Indeed, anything with Sarah Palin.

Besides the huge amount of spoof humor videos that have popped up everywhere, both professional and amateur, as well as the explosive number of viewings of online videos of Tina Fey impersonating the Republican vice presidential candidate and Alaska governor.

Here is the latest Internet effort, an unusual interactive site called PalinAsPresident in which you click on various items in the Oval Office, where Palin is sitting behind the desk, to hear funny remarks from her.

Click on a globe and you hear “SomethingStan.” Click on a poster for the film, “Maverick,” and you hear, naturally, “maverick.” Of course, there is a pit bull wearing lipstick inside the desk.

Keep clicking on the door and you get three different images. But don’t click on the deer the third time–trust me, it is much worse than the fate that befell Bambi’s mom.

Also, don’t click the red phone twice, or it’s curtains for us all. As the spoof Palin says: “Uh-oh!”

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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work