And Be Sure to Give Our Best to CompUSA When You See It

Circuit City’s latest ad campaign ends with a “We’ll Hook You Up” tagline. Its marketing message was presumably meant to refer to good prices, but today it’s referring to something else: layoffs. The long-suffering electronics retailer is reportedly considering a plan to shutter at least 150 stores and sack thousands of employees. Were the move to occur, it would help Circuit City (CC) avoid filing for bankruptcy protection. But with its once proud $5 billion market cap fallen to just $68 million and its turnaround plan proving to be more of a death spiral, the company may just be prolonging the inevitable.

NOTE: Consumer electronics store CompUSA would like it known that while it did close all 103 of its stores in 2007, it returned from the dead in 2008 under new ownership and now has 17 retail locations and a Web site.