John Paczkowski

Recent Posts by John Paczkowski

Apple to Microsoft: You Can't Put Frosting on Manure

In the end, Apple just couldn’t help itself. Microsoft’s new “I’m a PC … and I’ve been made into a stereotype” ad campaign was just too wide and deserving a target. Apple could no more ignore it than Steve Jobs could hold back his pitching arm upon finding Steve Ballmer sitting above the dunk tank at the Santa Clara County Fair. So it was inevitable, really, that we’d see Apple take a few potshots at Microsoft’s “transformative” new “made on a Mac” marketing campaign in two new “Mac vs. PC” ads that debuted over the weekend. The first ad, “The V Word,” pokes fun at Redmond for trying to promote Vista without mentioning it by name. The second, “Bean Counter,” mocks Microsoft for spending $300 million to advertise Vista instead of using that money to fix it.

Ironic, isn’t it, that Apple (AAPL) would slag Microsoft’s (MSFT) use of its ad budget by producing a new ad of its own expressly for that purpose? Still, Apple does have a point. As I noted here back in July, proposing to fix technology problems with advertising is rarely a wise idea.


[Image Credit: Worth1000]

Twitter’s Tanking

December 30, 2013 at 6:49 am PT

2013 Was a Good Year for Chromebooks

December 29, 2013 at 2:12 pm PT

BlackBerry Pulls Latest Twitter for BB10 Update

December 29, 2013 at 5:58 am PT

Apple CEO Tim Cook Made $4.25 Million This Year

December 28, 2013 at 12:05 pm PT

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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald