John Paczkowski

Recent Posts by John Paczkowski

Apple to Microsoft: You Can't Put Frosting on Manure

In the end, Apple just couldn’t help itself. Microsoft’s new “I’m a PC … and I’ve been made into a stereotype” ad campaign was just too wide and deserving a target. Apple could no more ignore it than Steve Jobs could hold back his pitching arm upon finding Steve Ballmer sitting above the dunk tank at the Santa Clara County Fair. So it was inevitable, really, that we’d see Apple take a few potshots at Microsoft’s “transformative” new “made on a Mac” marketing campaign in two new “Mac vs. PC” ads that debuted over the weekend. The first ad, “The V Word,” pokes fun at Redmond for trying to promote Vista without mentioning it by name. The second, “Bean Counter,” mocks Microsoft for spending $300 million to advertise Vista instead of using that money to fix it.

Ironic, isn’t it, that Apple (AAPL) would slag Microsoft’s (MSFT) use of its ad budget by producing a new ad of its own expressly for that purpose? Still, Apple does have a point. As I noted here back in July, proposing to fix technology problems with advertising is rarely a wise idea.


[Image Credit: Worth1000]

Twitter’s Tanking

December 30, 2013 at 6:49 am PT

2013 Was a Good Year for Chromebooks

December 29, 2013 at 2:12 pm PT

BlackBerry Pulls Latest Twitter for BB10 Update

December 29, 2013 at 5:58 am PT

Apple CEO Tim Cook Made $4.25 Million This Year

December 28, 2013 at 12:05 pm PT

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik