Peter Kafka

Recent Posts by Peter Kafka

Who Needs Seinfeld? Microsoft’s New Do-It-Yourself Ads

First, Microsoft tried ads starring Jerry Seinfeld and Bill Gates. Next it tried ads starring anonymous Windows fans.

Now, the next step? Why advertising starring anonymous Windows fans–created by anonymous Windows fans–of course.

MediaMemo likes the new batch, which are cobbled together from video clips that Windows users uploaded themselves.

But then again, MediaMemo has liked all of the ads that hotshot agency Crispin Porter + Bogusky has created for Microsoft (MSFT), and thinks that all of the blogosphere carping and cheering about the ads is a bit silly.

It’s also exactly what Crispin wanted us to do in the first place.

Anyway, see for yourself–and tell me what you think in the comments section (you’ll need to register to do so).

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik