Peter Kafka

Recent Posts by Peter Kafka

Who Needs Seinfeld? Microsoft’s New Do-It-Yourself Ads

First, Microsoft tried ads starring Jerry Seinfeld and Bill Gates. Next it tried ads starring anonymous Windows fans.

Now, the next step? Why advertising starring anonymous Windows fans–created by anonymous Windows fans–of course.

MediaMemo likes the new batch, which are cobbled together from video clips that Windows users uploaded themselves.

But then again, MediaMemo has liked all of the ads that hotshot agency Crispin Porter + Bogusky has created for Microsoft (MSFT), and thinks that all of the blogosphere carping and cheering about the ads is a bit silly.

It’s also exactly what Crispin wanted us to do in the first place.

Anyway, see for yourself–and tell me what you think in the comments section (you’ll need to register to do so).

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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald