Kara Swisher

Recent Posts by Kara Swisher

Don't Vote, Vote? Whatever–Spielberg's Directing an Online Video!

Not many online videos have sequels, but the one below–featuring a passel of celebrities, including Tom Cruise, Will Smith, Borat, Leonardo DiCaprio, Julia Roberts, Justin Timberlake, Scarlett Johansson and Harrison Ford–is one and even has famed director Steven Spielberg at the helm.

It is a follow-up to a PSA I posted earlier this month called “Hollywood Declares Themselves,” encouraging young people to vote.

It is from the nonpartisan group Declare Yourself, which has also put out the “Muzzler”/Jessica Alba get-out-the-vote advertising and video.

Declare Yourself is partnering with Google, YouTube and MySpace to distribute the new video, which has been produced by DiCaprio’s Appian Way .

Declare Yourself claims that “since it first debuted on Oct. 1st, the PSA has been viewed over 5,000,000 times. According to all major voting registration sites, including Google, Rock the Vote, and Declare Yourself, over 300,000 new voters registered due to the video alone.”

Here is the new video and also the previous two under it:

Spielberg Directs!

Hollywood Declares Themselves

“Muzzler”/Jessica Alba


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google