Peter Kafka

Recent Posts by Peter Kafka

Google’s Plea to Publishers: Please Keep Using Us

Yet another sign that even mighty Google feels unnerved by the slowdown: A “Hey! Don’t Forget About Us!” note sent out to its AdSense customers.

Those would be the Web publishers, large and small, that hand over some of their ad space to Google (GOOG), which generally fills it with its ubiquitous text ads. Kim Scott, who runs AdSense sales, would like those publishers to know that Google knows times are tough, and that it wants to help, and that it’s improving AdSense all the time, and that they should hang in there.

Nothing wrong with the note–it’s always good form to send customers a little pick-me-up. But since most publishers we know use AdSense as an ad solution of last resort–because they have extra space to sell, or because they have no way to sell space, period–it’s hard to imagine a missive like this will be very persuasive.

Here’s the note , courtesy of VentureBeat’s MG Siegler:

Dear Publisher,

We understand that the recent economic turmoil has created a lot of uncertainty in the lives of AdSense publishers. During these difficult times, we’re continuing to invest in innovations that improve publisher monetization and advertiser value in the content network.

We’re focusing on further developing our product offerings and boosting ad performance for publishers. We recently announced advancements in AdSense for search and experiments to make ads more effective. We’re bringing DoubleClick technologies to AdSense publishers, and we’ll continue to launch new products and features. We’re also continuing to improve our offerings for AdWords advertisers, making it easier for them to target the Google content network. Features for advertisers, such as the new display ad builder, are designed to improve ad performance on AdSense publisher sites.

We’ll keep driving technological progress, but our best asset will always be our publisher partners. The strength of AdSense lies in the value of the content you bring to users and the quality of the sites you bring to advertisers. Our success is tied to yours. We look forward to partnering with you for the long term, and remain dedicated to helping you succeed.


Kim Scott
Director AdSense Online Sales & Operations

Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043″

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— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google