John Paczkowski

Recent Posts by John Paczkowski

Coming Soon to YouTube: “Dude, Where’s My Business Model?”

We’re waiting for the innovations. The innovation will come. We know it will come. We know it’s there.”

Google CEO Eric Schmidt on the monetization of YouTube

Looks like the deal that brought “MacGyver” and other full-length CBS (CBS) TV programs to YouTube is one of many such agreements the site is pursuing with Hollywood. At least one of the big studios is nearing a deal that will bring its content to YouTube, perhaps by the end of this year. “It’s not imminent,” an executive with a major entertainment company told News.com. “But it’s going to happen. I would say you can expect to see it, if all goes well, sometime within the next 30 to 90 days.”

Under discussion, apparently, is an ad-supported streaming movie service similar to Hulu, the online video venture backed by NBC and Fox. Which is a perfectly good idea; Hulu’s proven it. But it’s certainly not an “innovation” in monetization or business model.

But it is, perhaps, an innovation in Google’s (GOOG) thinking. Because it suggests that the company has finally accepted the idea that major advertisers would much rather buy a pre-roll ad in, say, “The Office” than in “Cat Falls in Toilet” or “Leave Britney Alone.” And that’s something, right?


Twitter’s Tanking

December 30, 2013 at 6:49 am PT

2013 Was a Good Year for Chromebooks

December 29, 2013 at 2:12 pm PT

BlackBerry Pulls Latest Twitter for BB10 Update

December 29, 2013 at 5:58 am PT

Apple CEO Tim Cook Made $4.25 Million This Year

December 28, 2013 at 12:05 pm PT

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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work