Peter Kafka

Recent Posts by Peter Kafka

Steve Ballmer to Jerry Yang: I’m Not Buying You

On Wednesday, Yahoo CEO Jerry Yang suggested that “the best thing for Microsoft to do is to buy Yahoo.” That’s not going to happen, says Microsoft CEO Steve Ballmer, speaking at a conference in Sydney. But Ballmer does leave the door open for a search deal. FT:

We made an offer…We made another offer. It was clear that [Yahoo] doesn’t want to sell the business to us and we moved on. We tried at one point to do a partnership around search, not an acquisition. And that didn’t work either, and we moved on…and they moved on…We are not interested in going back and relooking at an acquisition. I don’t know why they would be either, frankly. They turned us down at $33 a share…I’m sure there are still opportunities for some kind of partnership around search.”


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web