Kara Swisher

Recent Posts by Kara Swisher

Technologizer's Harry McCracken Speaks! (Yes, There Is a Top Five List!)

Yesterday, BoomTown had a much-belated lunch with longtime tech editor and writer Harry McCracken to catch up on how life has been going since he started his own tech blog site, Technologizer, this past summer.

The former editor-in-chief of PC World got a lot of attention in 2007, after he stood his ground over editorial meddling by former CEO Colin Crawford, who tried to kill a “Ten Things We Hate About Apple” story.

McCracken quit, but was soon back on the job at the IDG unit, with Crawford kicked upstairs to corporate.

But, within a year, McCracken had left again, this time to strike out on his own at his Technologizer site, which is owned and operated by him (and using Federated Media to sell ads). It covers a wide range of tech topics, from PCs to smartphones to the future of cloud computing.

I like the tone of Technologizer, which also uses freelancers to supplement McCracken’s daily posts, a lot.

But what I like better still and which I hope to see even more of in the tech blogosphere at large is the obvious respect McCracken has for accurate reporting, strong journalism standards and also trenchant analysis that actually gives a reader insight into a story.

In addition, McCracken is a very nice guy, as you will see from this video, where we discuss a range of things (and yes, PC Word-style, I get him to make a list of key tech issues too).

Here’s the video:

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus