That Vista "Wow" Ought to Be Along Any Minute Now…
The success of Windows is our number one job. With SP1 and the work we’ve done with PC manufacturers and our software ecosystem, we’ve addressed device and application compatibility issues in Windows Vista. Now it’s time to tell our story. In the weeks ahead, we’ll launch a campaign to address any lingering doubts our customers may have about Windows Vista. And later this year, you’ll see a more comprehensive effort to redefine the meaning and value of Windows for our customers.”
Microsoft’s new ad campaign–the one designed to “address any lingering doubts the company’s customers may have about Windows Vista”– doesn’t seem to be doing the company much good. According to that ChangeWave survey I mentioned in an earlier post, 48 percent of respondents said they prefer Windows XP to Vista. Just 33 percent said they prefer Vista.
A dismal showing for Microsoft’s (MSFT) next-generation OS, more so when you consider that fewer respondents prefer Vista this year than last. ChangeWave’s 2007 survey showed 42 percent favoring Windows Vista and 40 percent favoring XP.
What was it Apple (AAPL) COO Tim Cook said at the company’s recent MacBook event?
I think it’s fair to say that Vista hasn’t lived up to everything that Microsoft hoped it would. And consequently, it’s opened doors for a lot of people to consider switching to the Mac. And Apple has been the beneficiary of this.”
