Baidu Bars Some Unlicensed Medical Firms From Paid Listings; They Account for 10-15 Percent of Revenue
Baidu (BIDU) today issued a press release to address allegations in a China Central Television report that yesterday drove down the Chinese Internet search company’s shares $44.80, or 25 percent.
As I noted in several posts yesterday, a CCTV report broadcast on Nov. 15 and 16 asserted that some unlicensed medical companies appeared high in the company’s search results due to their willingness to pay for popular keywords. Baidu’s search engine mixes paid and unpaid search results. The company was also accused of pulling from its search index some organizations that declined to buy keywords.
