Kara Swisher

Recent Posts by Kara Swisher

Digital Signpost Up Ahead? You Are Now Entering the "Twilight" Zone of Inevitable Online Video Spoofs

As BoomTown expected, the popularity of the chaste-yet-lustful vampire movie for screaming teen girls everywhere, “Twilight,” has inspired more online video spoofs than you can shake a braided rope of garlic at.

Rabid fans of Stephenie Meyer’s book series flew into theaters all weekend, adding up to a $70.5 million U.S. box office tally so far.

Thus, we are in for more online videos in praise and in mockery of Edward and Bella than perhaps even Alaska Governor Sarah Palin engendered.

Here’s one of the oh-so-serious “Twilight” trailers, followed by one of the better spoofs–by Evil Iguana Productions–below it:


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web

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