Apple Black Friday Discounts Less Than Some Expected; Cheaper Prices on Macs, iPods From Some Resellers

November 28, 2008 at 2:01 am PT

Apple’s (AAPL) Black Friday discounts are less than some on the Street had expected, and smaller than those being offered by some retail chains. But the company seems to have adopted an unofficial price-matching policy, which makes the picture a little fuzzier than it appears at first glance.

Some examples:

13-inch Macbooks, $101 off
20-inch iMac, $51 off
8 GB iPod Nano, $11 off
8 GB iPod Touch, $21 off
iPod Classic, $21 off

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Tagged with: Apple, Barrons, Black Friday, Eric Savitz, frontpage, iMac, iPod Classic, iPod nano, iPod touch, MacBook, retail, Tech Trader Daily

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http://www.kenokel.com Ken Okel

In emails from Apple I noticed that there was no mention of specific sale items. “We’re having a one day sale, we’ve got good stuff, come and shop,” seemed to be the message from the company. This is a much different model than the traditional loss leader approach.

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