Next Retail Holiday: Pavlov's Dog Friday?
What’s next, Debt Consolidation Loan Wednesday? 401(k) Withdrawal Thursday? Pavlov’s Dog Friday?
Try Green Monday. Turns out, the Monday two weeks before Christmas is also a shopping holiday, one apparently held in celebration of the seasonal deadline for free shipping. “This is the last minute [to ship]” said eBay (EBAY) executive Jim Griffith. “It’s do or die.”
Although, given the current economic climate, it’s “do less.” Because according to Chase Paymentech’s Cyber Holiday Pulse Index, the average dollar amount of purchases made on Cyber Monday this year was down 12 percent from last year (click on the charts below). Though there are 14 percent more total transactions this year over last, the typical shopper spent $7.19 less per transaction. “Cyber Monday was very interesting,” said Aaron Press, Director of Market Analysis for Chase Paymentech. “Transaction volume was well ahead of last year for that day, but sales growth was meager. For the entire holiday season, the slower rise in sales volume compared to the steeper increase in transactions has resulted in the average ticket being lower on most days.”